Churchill has rebranded, bringing the chill to Churchill and appealing to young families with busy lives and endlessly energetic little ones.
Our mission was to add a little chill to their day in a way you wouldn’t expect from a brand, never mind an insurer. So we created Little Chapters of Chill, a five episode podcast series written and designed for children aged 4-7 years old.
The stories take kids on a fun, calming adventure with a mindfulness exercise included in each one. They are narrated by bestselling author, podcast host, and mum, Giovanna Fletcher and written by top children’s author and qualified meditation guide, Sue Pickford.
Click below to listen to the first podcast in the Little Chapters of Chill series, ‘Even a Dragon Can Chill’. Will Churchie save the day after making a new friend by the pond? This story helps introduce mindful breathing…and Churchill the dog, of course!
Originally planned to create moments of calm in everyday stressful situations such as the drive to school, we moved production and release forward to help families during lockdown.
To make sure Churchill was the star of the show we made sure to naturally and authentically weave in Churchill Insurance’s distinctive brand assets into our podcast; a story focus on Churchill’s charming bulldog mascot, up front brand names, our dog’s nickname ‘Churchie’, brand colours and logos through onscreen artwork, our well known catchphrase ‘Oh Yes!’, and, of course, the feeling of ‘Chill’ brought to you by Chur-chill throughout.
So far, Little Chapters of Chill have been relaxing kids across the country and ranked #1 branded podcast in the UK on Apple Podcasts at launch, #1 in the ‘Stories for Kids’ category, #1 podcast in Apple Podcasts’ Family & Kids chart, selected as ‘New & Noteworthy’ by Apple, curated to be on Apple Podcasts’ homepage banners, and has also been picked up by teachers and placed onto school, health, and welfare online resources.
Listen to Little Chapters of Chill on Apple Podcasts here, or search for Little Chapters of Chill on all podcast platforms. You can also discover our other four calming episodes, and Giovanna Fletcher putting them into practice, below.